advertising

advertising
I
(Roget's IV) n.
1. [Calling goods to public attention]
Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*, pushing*, buildup*, drumbeating*, puffery*, hype*, hucksterism*; see also publicity 3 .
2. [Anything intended to advertise]
Syn. announcement, window display, exhibit; see advertisement 1 , 2 .
II
(Roget's 3 Superthesaurus) n.
promotion, publicity, pitching, ballyhoo, selling, heralding, puffery, touting, drumming up, hyping, pushing, proclaiming. ''The science of arresting the human intelligence long enough to get money from it.''—Stephen Leacock. ''The art of making whole lies out of half truths.''—Edgar Shoaff.
WORD FIND
• accounts, handles advertising: account executive
• ad company: agency
• addresses of potential customers: mailing list
• ad run in selected locale: spot ad
• aggressive style of selling: hard sell
• ambitious presentation: dog and pony show
• award for radio and TV advertising excellence: Clio
• catchy phrase or lyric: hook, jingle, slogan
• consumer group serving as guinea pigs: test market
• editorial-like newspaper ad: advertorial
• dishonest touting of high-priced item after advertising low-priced item: bait and switch
• expansion of ad campaign beyond test market: rollout
• free item, inducement to buy: premium
• good word in: plug
• graphic design, art head: art director
• hand-distributed ad: handbill
• hidden ‘‘buy’’ messages in advertising: subliminal advertising
• hinged ad boards worn over shoulders: sandwich board
• hyperbole: hype, puffery, ballyhoo
• illustrated ad in paper or magazine: display ad
• mail advertising: direct mail
• multimedia sales effort: campaign
• New York cluster of large ad agencies: Madison Avenue
• plant in audiences to help sell: shill
• pre-ad that arouses interest in upcoming product: teaser
• posting ads on public structures without permission: sniping
• presentation: pitch
• print publicity: ink
• promotional material given to media: press kit
• public relations: PR
• recommendation, affirmation of product’s quality by consumer: testimonial
• royalty paid to performer each time ad runs: residual
• telephone advertising: telemarketing
• trademark design: logo
• writer of ads: copywriter
III
(Roget's Thesaurus II) noun The act or profession of promoting something, as a product: promotion, publicity. See KNOWLEDGE.

English dictionary for students. 2013.

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